Privacy Policy
- Effective date
- October 20, 2026
- Applies to
- Vantr, and everyone using it
This Policy sets out what personal data Vantr collects, the legal basis for each use, who we share it with, how long we keep it, where it is stored, and the rights you can exercise over it.
1.Who we are and what this covers
This Policy explains how Vantr collects, uses, shares and protects personal data when you use the Vantr web application and related services.
For the purposes of the UK and EU General Data Protection Regulation, Vantr Software Inc., a Delaware corporation, is the controller of the personal data described here.
Where you use Vantr to publish to a third-party platform, that platform is an independent controller of the data it receives and holds, governed by its own privacy policy. This Policy does not cover what a platform does with your content once published.
You can reach us about anything in this Policy at privacy@vantr.app. For general help with the Service, write to support@vantr.app.
2.The personal data we collect
We collect the following categories of personal data:
| Category | What it includes | Where it comes from |
|---|---|---|
| Account data | Email address, display name, password hash or third-party sign-in identifier, workspace name and role. | You, when you register |
| Connected platform data | OAuth access and refresh tokens, platform account ID, username, display name, avatar URL, and granted scopes. | The platform, when you authorise it |
| Content data | Videos, images, captions, hashtags, drafts, scheduled times, and publishing status and errors. | You, as you use the Service |
| Performance data | Views, likes, comments, shares and follower counts, and where a platform provides them, reach and profile views. This covers posts you publish through Vantr and posts already on the accounts you connect, so your analytics reflect your whole account rather than only what you did after signing up. | Connected platforms |
| Business records | Brand deals, contacts, deal values, invoices, contracts, and income and expense entries you record or confirm. | You, if you use these features |
| Brand emails (only if you set this up) | Emails you forward to your Vantr deals address, or that arrive in an Outlook inbox you connect (read-only). We read them to spot brand deals, and save the ones that look like deals, with the sender added as a contact. | You, or your email provider when you connect it |
| AI usage data | The text you submit to an AI feature, the response returned, and a timestamped record of the request. | You, when you invoke an AI feature |
| Bank data (only if you connect a bank) | Through Plaid: your bank's name, account names and last four digits, and your transactions (amount, date, merchant or description, category) for up to the last 24 months and going forward. We also keep our suggestion for each transaction, and a rule per merchant learned from how you file it, so the next one is suggested the same way. If you turn on "Always" for a merchant, its purchases are filed for you; income always waits for you to confirm it. We never receive your bank login, and the access is read-only: we cannot move money. Disconnecting a bank, or your plan no longer including bank connections for 7 days, revokes our access and deletes its imported transactions. Income and expenses you already filed stay. | Your bank, through Plaid, when you connect it |
| PayPal data (only if you connect PayPal) | Your PayPal email and account ID, and your PayPal transaction history (amount, date, description, and the payer's name and email). Payments wait on Transactions, and nothing counts as income until you confirm it. Our access only reads transactions; it cannot send money. Disconnecting deletes the payments you hadn't decided on. | PayPal, when you connect it |
| Stripe data (only if you connect your own Stripe account) | Your Stripe account ID and the charges on it (amount, date, description, and the customer's name and email where Stripe has them). Vantr only reads charges, and logs payments to your earnings so you don't have to. Disconnecting stops this; income already logged stays. | Stripe, when you connect it |
| Tax forms (paid creators only) | If we pay you to make content for Vantr, the IRS Form W-9 you upload, which includes your name, address and taxpayer identification number. We use it only to meet our tax reporting duties, such as sending a Form 1099. It is stored privately and only staff who handle payments can open it. | You, before your first payment |
| Billing data | Subscription plan, status, billing period, and payment-processor customer and subscription identifiers. We do not receive or store full card numbers. To keep free trials to one per person, we also keep a one-way keyed hash of your email address and of the network address you started a trial from, which can't be read back as either. Those hashes are deleted 2 years after the trial started. | You and Stripe |
| Technical data | IP address, approximate location derived from it (city, region and country), browser and device type, when you were last active, and server and error logs generated when you use the Service. We also note where and on what device your account was created and where each sign-in came from. | Automatically |
| Push notification data (only in the iPhone and Android apps, if you allow notifications) | A device token from Apple or Google that lets us send notifications to your phone, the app version and platform, and when the device was last seen. | Your device, when you allow notifications |
| Newsletter data (only if you sign up for our guides newsletter) | Your email address, where you signed up (for example the footer or a guide), and when. You can unsubscribe from any newsletter email at any time. | You, when you sign up |
| Usage data (only while Performance & Analytics is allowed on the cookie notice) | The pages you open in the app and when, the first page you visited and the site that referred you, and errors or failed actions you run into. We use it to see where people get stuck and to support you. It is kept for 90 days. If you reject it, we keep only when you were last active. | Automatically, with your permission |
We do not collect special categories of personal data (such as health or political data) and ask that you do not submit them through the Service. When you talk to Vann by voice or record a call, your voice is processed only to understand or transcribe what was said. We do not create or store voiceprints or any other biometric identifiers.
3.Why we use it, and our legal basis
Under the UK and EU GDPR we must have a lawful basis for each use of personal data. Ours are as follows:
| Purpose | Data used | Legal basis |
|---|---|---|
| Provide the Service: authenticate you, store your content, publish to the platforms you select | Account, connected platform, content | Performance of a contract |
| Show analytics for the accounts you connect | Performance, content | Performance of a contract |
| Run the deals and earnings features, including turning brand emails into deals | Business records, brand emails | Performance of a contract |
| Show the money you receive and spend on Transactions, and file it when you choose | Bank, PayPal and Stripe data | Performance of a contract |
| Limit free trials to one per person | Billing (hashed email and network address) | Legitimate interests: preventing trial abuse |
| Provide optional AI features when you invoke them | AI usage, content | Performance of a contract |
| Take payment and manage subscriptions | Billing, account | Performance of a contract; legal obligation for tax records |
| Keep the Service secure, prevent abuse, and debug faults | Technical, account | Legitimate interests: operating a secure and reliable service |
| Enforce our Terms and establish or defend legal claims | Any of the above, as relevant | Legitimate interests; legal obligation |
| Send service messages about your account, billing or material changes | Account, billing | Performance of a contract |
| Send optional product or marketing email, including the guides newsletter | Account, newsletter | Consent, which you may withdraw at any time |
| Product analytics and your history of pages visited in the app | Usage, technical | Consent in the EU, EEA, UK, Switzerland and Quebec; legitimate interests elsewhere (understanding and improving the Service), which you can object to by turning off Performance & Analytics |
| Record where and on what device you signed up and each sign-in came from | Technical, account | Legitimate interests: account security |
| Send push notifications to your phone | Push notification data, account | Consent, which you give in your phone's notification prompt and can withdraw in your phone's settings or in Settings, Notifications |
| Talk to Vann by voice, or share your screen or camera with him | Your voice and the frames you share, AI usage | Performance of a contract, at your request |
| Record and transcribe a brand call | Call audio and the transcript | Performance of a contract, at your request. Before recording you confirm that the other people on the call have agreed to it |
| Let Vantr staff see an account's recent activity to give support and fix problems | Usage, technical, account | Legitimate interests: supporting you and fixing problems. Staff access is limited by role, and every time staff open an account or act on it is logged |
Where we rely on legitimate interests, we have considered whether those interests are overridden by your rights, and you may object as described in "Your rights" below.
We do not sell personal data, and we do not share it for cross-context behavioural advertising, as those terms are defined under California law. We have never done so.
We do not use your personal data for automated decision-making that produces legal or similarly significant effects.
4.AI features and your content
Vann and the other AI features are powered by Google's Gemini API. What is sent to Google depends on what you use:
- Asking Vann, or using a writing feature such as caption feedback or rewriting: the text you send, plus the account details needed to answer it (for example your posts, deals and earnings summaries).
- Vann's daily take on Home: a summary of your recent numbers, generated automatically once a day.
- Talking to Vann by voice, or sharing your screen or camera with him: your voice, and the frames you share, for as long as the call lasts.
- Recording a brand call: the call audio, so it can be turned into a transcript. The audio is not stored by Vantr.
- Scanning a receipt: the photo of the receipt, so its details can be read. The photo is not stored by Vantr.
- Brand emails, if you forward them to your Vantr deals address or connect an Outlook inbox: each email that looks like a brand deal, sent automatically so the brand, fee and deliverables can be read out of it.
A record of your Vann conversations is kept in your account history so you can see what was asked and what was returned. We do not train AI models on your content, and we do not send your published videos or images to an AI provider.
Our provider's own terms matter too. Vantr uses Google's paid Gemini API. Under Google's terms for the paid service, Google does not use the text you submit or the responses it returns to improve its products or train its models, and keeps them only for a limited time to detect abuse and meet legal obligations. Google does not claim ownership of what the model generates.
Bank, PayPal and Stripe transactions are not sent to an AI provider to be sorted; those suggestions come from Vantr's own rules.
If you would rather your content not reach an AI provider, don't use Vann's chat, voice, call recording, receipt scanning or brand email forwarding. Everything else in the Service works without them, apart from the daily take on Home.
6.YouTube and other Google data
Vantr uses YouTube API Services. When you connect a YouTube channel, Vantr uses the access you grant to publish the videos you choose, read your channel's videos, statistics and comments so they appear in your Analytics and Inbox, and, if you allow it, post your replies and remove comments you choose to remove. Vantr only does these things when you ask it to or to keep your own dashboard up to date.
Google's Privacy Policy applies to Google's handling of your data: https://policies.google.com/privacy. Using YouTube through Vantr also means agreeing to the YouTube Terms of Service: https://www.youtube.com/t/terms.
You can remove Vantr's access to your Google account at any time from Google's security settings: https://myaccount.google.com/connections. You can also disconnect YouTube inside Vantr. To have the YouTube data Vantr stored deleted, delete your Vantr account or write to privacy@vantr.app; we delete it within 30 days.
Vantr's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements (https://developers.google.com/terms/api-services-user-data-policy). We do not sell this data, use it for advertising, or use it to train AI models, and people at Vantr do not read it except with your permission, for security, or where the law requires.
7.If you're not a Vantr user
Creators use Vantr to run their business, so some personal data in Vantr belongs to people who never signed up. If you are one of them, this is what we hold and why.
Who this covers:
| Who | What we hold | Where it comes from |
|---|---|---|
| People who comment on a creator's posts | Your name or username, profile picture, and the text and time of your comment. | The platform the comment was posted on, through the creator's connected account |
| Brand contacts, and people whose emails a creator forwards to Vantr | Your name, email address, company, and the message you sent, plus any deal details read from it (such as the fee and deliverables). | The creator, by forwarding your email or connecting their Outlook inbox, or by adding you as a contact |
| People who view, pay or sign a creator's invoice or contract | Your name and email address, when you viewed the invoice or contract, the network address (IP) and browser you signed or viewed from, your signature, and whether and how much you paid. | The creator, and you when you open, sign or pay |
| People on a brand call a creator records | Your voice is processed to make a written transcript. The audio is not stored. Details from the call (such as a fee or a deadline) may be saved to the creator's deal. | The creator, who confirms everyone on the call agreed to being recorded |
| People who apply to make paid videos for Vantr | What you put in your application (name, email, social handles, links and your idea), and, if we work together, your payment details and signed agreement. | You, when you apply |
| Newsletter subscribers | Your email address, where you signed up, and when. | You, when you sign up |
Legal basis: for comments, brand emails, contacts, invoices, contracts and call transcripts, the legitimate interests of the creator and of Vantr in letting creators run their business and keep records of it, or the contract between you and the creator where there is one. For UGC applications, steps you asked for before entering a contract with us. For the newsletter, your consent.
Retention: comments stay until the creator disconnects that account or closes their Vantr account. Brand emails, contacts, invoices and contracts, including signing and viewing records, stay until the creator deletes them or closes their account. Call audio is never stored. Newsletter details stay until you unsubscribe (after which we keep your address only to make sure you stay unsubscribed, unless you ask us to delete it). UGC applications stay until you ask us to delete them, except that records of paid work are kept as long as tax law requires.
The creator decides what to do with most of this data in their own business. If you want to object to it or have it deleted, you can ask the creator, or write to privacy@vantr.app and we will help, including by deleting it ourselves where the law gives you that right.
9.International transfers
Vantr and its service providers are located in the United States. If you use the Service from the European Economic Area, the United Kingdom or Switzerland, your personal data is transferred to and processed in the United States.
For those transfers we rely on the European Commission's Standard Contractual Clauses, and the UK International Data Transfer Addendum where applicable, incorporated into our agreements with the providers listed under "Who we share it with".
You may request a copy of the relevant transfer mechanism by writing to privacy@vantr.app.
10.How long we keep it
We keep personal data only as long as we need it for the purpose it was collected:
| Data | Retention period |
|---|---|
| Account and workspace data | For as long as your account is open, then deleted within 30 days of closure. |
| Content, drafts and scheduled posts, including uploaded videos and images | Until you delete them, or within 30 days of account closure. |
| Connected platform tokens | Until you disconnect the platform or close your account, then deleted promptly. |
| Performance and analytics data | For as long as the associated post exists in your account. |
| Social listening results | 30 days, then automatically deleted by a scheduled job. |
| Comment data | Comments are refreshed on a rolling 90-day window; records for deleted comments are retained as tombstones so they are not re-imported. |
| AI request history | For as long as your account is open, then deleted with the account. |
| Bank transactions | Until you disconnect the bank, or 7 days after your plan stops including bank connections, when the connection and its imported transactions are deleted. Income and expenses you filed from them stay in your records. |
| Merchant rules | Until you delete them on Transactions, or close your account. |
| PayPal and Stripe imports | Payments you confirm, and Stripe payments logged for you, stay in your earnings until you delete them or close your account. PayPal payments you hadn't decided on are deleted when you disconnect PayPal. |
| Brand emails | The record of each email Vantr checked (sender, subject, a short preview and what was done with it), and the deals and contacts made from it, stay until you delete them or close your account. |
| Contacts created automatically from brand emails | Until you delete them or close your account. |
| Recorded brand calls | The audio is never stored. The transcript is used to fill in a new deal and is not saved on its own; deal details you save from it stay with the deal until you delete it or close your account. |
| Invoice and contract records, including e-signatures | The signer's name, email, signature, network address and browser, and each send, view and payment, stay with the invoice or contract as evidence of what happened, until you delete it or close your account. |
| Sign-in history and where your account was created | Until you close your account, then deleted with it. |
| Last seen | One record, replaced each time you use Vantr, deleted when you close your account. |
| Pages visited and errors (usage data) | 90 days, then automatically deleted by a scheduled job. |
| Push notification tokens | Until you sign out on that device, Apple or Google tells us the token no longer works, or you close your account. |
| Cookie choices | In the vantr_consent cookie for 1 year, and, if you are signed in, on your account until you change them or close your account. |
| Guides newsletter | Until you unsubscribe. After that we keep only your address and the date you unsubscribed, so you stay unsubscribed, unless you ask us to delete it. Closing your Vantr account deletes it. |
| Free trial hashes | 2 years from when the trial started, then automatically deleted by a scheduled job. They are kept for that time even if you close your account, so a trial can't be claimed twice. |
| Tax forms (W-9) from paid creators | 4 years after the last payment to you, as US tax law requires, then deleted. |
| Billing and tax records | Up to 7 years after the transaction, as required by tax and accounting law. This includes the records our payment processor, Stripe, keeps after you close your account. |
| Server and security logs | Typically 30 days, longer where needed to investigate a specific incident. |
Deleting content in the Service does not remove anything already published on a third-party platform. You must delete that from the platform itself.
We may retain data longer where necessary to establish, exercise or defend a legal claim, or where the law requires it.
11.Your rights
Depending on where you live, you have some or all of the following rights over your personal data:
- Access: obtain confirmation of whether we process your data and receive a copy of it.
- Rectification: have inaccurate or incomplete data corrected.
- Erasure: have your data deleted where we no longer have grounds to keep it.
- Restriction: ask us to limit how we use your data while a dispute about it is resolved.
- Portability: receive the data you provided to us in a structured, machine-readable format, or have it sent to another controller where technically feasible.
- Objection: object to processing based on legitimate interests, and to direct marketing at any time.
- Withdraw consent: where we rely on consent, withdraw it at any time without affecting processing already carried out.
- Non-discrimination: under California law, we will not deny you service or charge you a different price for exercising your rights.
You can exercise most of these rights directly in the Service: your settings include data export and account deletion. For anything else, write to privacy@vantr.app. We will respond within one month, and will tell you if we need longer because the request is complex.
Settings, Export gives you one file (JSON, a common machine-readable format) with your profile and, for the workspace you have open, your posts, uploaded video details, posts imported from your connected accounts, comments in your Inbox, connected channels (never their passwords or tokens), brand deals, deliverables, contacts, invoices with their payments and history, contracts, brand emails, income, expenses and bank transactions, plus your Vann conversations, sign-in history, activity, signup details, notification settings, cookie choices and streaks. What it includes follows what your role in that workspace lets you see. For anything it doesn't cover, such as another workspace or the files themselves, write to privacy@vantr.app and we will send it within one month.
We may need to verify your identity before acting on a request. You may use an authorised agent, in which case we will ask for proof of their authority.
If you are unhappy with how we have handled your data you may complain to your local supervisory authority. In the UK that is the Information Commissioner's Office; in the EEA, the authority in your country of residence. We would appreciate the chance to resolve it with you first.
12.How we protect it
The measures we actually have in place are:
- Connected platform access and refresh tokens are encrypted with AES-256-GCM before they are written to the database, so a database backup contains only ciphertext.
- Every table enforces row-level security, so a query can only ever return rows belonging to the requesting user's workspace.
- Workspace roles restrict what each member can do, including who may publish, approve, or manage billing.
- All traffic between your browser and the Service is encrypted in transit with TLS.
- Data is stored with established infrastructure providers (Supabase and Vercel) that maintain their own physical and network security controls.
- Passwords are never stored in plain text; authentication is handled by our identity provider.
Vantr staff can see an account's recent pages visited (only with analytics consent), errors and sign-in locations, to provide support and fix problems. Staff access is limited by role, and every time staff open an account or act on it is logged.
We want to be straightforward about the limits of that: Vantr has not undergone a third-party security audit and holds no security certification such as SOC 2 or ISO 27001. We do not claim to. No system is perfectly secure, and we cannot guarantee the Service will never be compromised.
If a breach occurs that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours of becoming aware of it, and will notify you without undue delay where the risk is high.
To report a suspected vulnerability, email support@vantr.app and give us a reasonable chance to fix it before disclosing publicly.
14.Children
The Service is not intended for anyone under 18, and we do not knowingly collect personal data from children.
If you believe a child has provided us with personal data, write to privacy@vantr.app and we will delete it.
15.Changes to this Policy
We may update this Policy as the Service changes. The effective date at the top records when the current version took effect.
Where a change materially affects how we use your personal data, we will give notice by email or in the Service before it takes effect, and where the law requires it we will ask for your consent.
What changed on October 20, 2026: we added a section for people who aren't Vantr users, more uses to the legal basis table (analytics, sign-in history, push notifications, voice and call recording, staff support access), retention periods for brand emails, call transcripts, contacts, sign-in history, push tokens, e-signature records, cookie choices and the newsletter, more providers (push notifications, the App Store, Outlook, photo and GIF search) and a link to our Subprocessors page, Global Privacy Control, and a fuller description of what your data export includes. We also made clear that we don't create voiceprints or other biometric identifiers.
16.Contact
For any privacy question, to exercise a right, or to request a copy of a data transfer mechanism, write to privacy@vantr.app or by post to Vantr Software, Inc., 490 Post St, Ste 500 PMB 2430, San Francisco, CA 94102.
We have not appointed a Data Protection Officer, as we are not required to under Article 37 of the GDPR. Privacy enquiries are handled by Vantr's founders directly.