About

Built by a creator, not a company

Co-founders

  • Caleb Gottfried, co-founder of Vantr

    Caleb Gottfried

    Co-founder, Head of Marketing

  • Liam Loftus, co-founder of Vantr

    Liam Loftus

    Co-founder, Customer Development

Charleston Smith, founder of Vantr

Charleston Smith

Founder, Vantr

charleston@vantr.app

Find Charleston on

I started posting short-form video the way most creators do, one platform at a time, retyping the same caption into every app, every single time I wanted to go live everywhere at once. It worked, until it didn't. Managing every account by hand ate the time I should've spent making the next video.

Then the money side got real. Deals, payouts, and income landed in different places on different days, and keeping track of where it was all coming from got hard fast. Hard enough that I ended up doing it the only way that felt reliable:

a whiteboard, covered in numbers I had to update by hand every time something came in.

Vantr is the tool I wished existed for both problems. One upload that reaches every platform, and a deals-and-earnings tracker that replaces the whiteboard. I built it because I needed it first, and I'm still the person using it every day.

That is also why the site does not claim customer logos or awards. I built the first version on my own, and Caleb and Liam have since joined me as co-founders. If you email the address on the left, I am still the one who answers.

About Charleston Smith

Charleston Smith is a creator and the founder of Vantr, the app creators use to post everywhere and run the money side of their work: brand deals, invoices and earnings. He started Vantr after managing his own short-form video accounts and brand deals by hand, and founded Vantr Software Inc. in 2026.

Photos of Charleston

  • Charleston Smith, founder of Vantr (headshot)
  • Charleston Smith, founder of Vantr
  • Charleston Smith, founder of Vantr
  • Charleston Smith, founder of Vantr
  • Charleston Smith, founder of Vantr

How it gets built

A few things I decided early and have not moved on

These are rules the product is genuinely held to, which is a lower bar than it sounds and still rarer than it ought to be.

Nothing goes out on its own

Vann drafts and proposes and reminds, and then it stops, because nothing gets sent, published, charged or signed until you have said yes to it.

Say the number, or say you do not know

Where the data is thin, the product says so rather than inventing a confident answer. There is no virality score, because nobody can honestly predict that.

Your work stays yours

Your content and your audience are yours. We never sell your data and we never see your platform passwords.

Try the thing I built

Free to start, no card, and you can disconnect everything whenever you like.

Vantr - About