The product
Captions and hooks, written with Vann
Draft a caption, get a second opinion on a hook, and rewrite it without staring at an empty box.
Included from the Free plan. See what each plan covers.
What it is
How captions and hooks, written with vann works
Vann drafts captions from what your post is about, in your channels' formats, as a starting point you edit rather than something to publish untouched.
It will also read a hook you have written and say why it does or does not open a gap worth staying for, which is a more useful question than whether the grammar is right.
Rewrites for a specific channel, where the same idea needs a different length and a different tone to land.
Why it matters
The problem underneath it
The empty box is where most posting stops. Not the filming, not the editing, the twenty minutes of trying to write something that does not sound like everyone else.
A second opinion on a hook is also the highest-leverage edit available. The first second decides whether the rest of the video is watched at all.
Who it is for
And who it is not for
Anyone who films faster than they write
Which is most people who make video.
Creators posting across formats
A YouTube description and a TikTok caption are not the same piece of writing.
People who get stuck on openings
The hook is the part worth spending help on.
Alternatives
What people use instead
Some of these are genuinely the right answer. It depends on whether your posting is attached to money yet.
A general chat assistant
Will happily write you a caption, and does not know your channels, your last fifty posts or what did well. You supply that context every time.
Writing them yourself
Still the best captions, and the reason this drafts rather than posts. Nothing here publishes without you.
Caption template packs
Cheap and occasionally useful. They are the reason so many captions sound identical.
Questions
The things people ask first
Will it post without me?
No. It drafts and suggests; publishing is always your action.
Does it sound like a robot wrote it?
That is the thing it is most tuned against, including a standing ban on the punctuation and phrasing that gives it away. It is still a draft, and it is meant to be edited.
Is there a limit?
Assists are counted per month and the allowance depends on your plan. The counter is shown before you use one, not after.
Related guides
Worth reading next
How to write hooks that stop the scroll
You have about one second to earn the next one. A practical guide to writing opening lines that make people stop, watch, and stay.
Read itHow to go viral on TikTok (what actually works in 2026)
No gimmicks. The real mechanics behind TikToks that take off, hooks, watch time, and the loop, plus what to stop wasting time on.
Read itContent pillars explained: never run out of ideas again
If you're staring at a blank screen every day, you don't have an idea problem. You have a structure problem. Content pillars fix it.
Read itSee it against your own channels
Free while you are finding your feet, and we do not ask for a card.