Repurposing

Repurposing is getting more than one post out of the same work: a long video becomes clips, a clip becomes a still, a still becomes a written post.

How it differs from cross-posting

Cross-posting is the same thing in more places. Repurposing is different things from the same source. One is distribution, the other is production.

Where the material usually is

• The best 30 seconds of anything long.
• A question you answered well in a comment.
• The part you cut because the video was running long.
• Something you posted a year ago that most of your current audience never saw.

The limit

Repurposing works until the audience notices they have seen it. The version that fails is the one where the same clip appears everywhere within a week with no new framing. Spread it out and give each version a reason to exist on its own.