How to quote a multi-platform bundle (TikTok, Reels and Shorts in one deal)

"Can you post it on TikTok, Reels and Shorts?" It sounds like a small ask. You made one video, so posting it two more times feels like it should be nearly free.

That's how a lot of creators end up giving away two-thirds of a deal. Each platform is a separate audience, a separate post, and separate reach the brand is buying. The video might be made once, but it's delivered three times.

Here's how to quote a multi-platform bundle so it's fair to you and still feels like a good deal to the brand.

Why one video on three platforms isn't one deliverable

When a brand asks for the same video on three platforms, they get:

• Three audiences. Your TikTok, Instagram and YouTube followers overlap less than you might think, and each platform also shows content to people who don't follow you.
• Three sets of views. Each post earns its own reach, which is exactly what the brand is paying for.
• Three links, three captions, three disclosures. Each platform handles links, tags and paid partnership labels differently.
• Three things to report on. Brands usually want screenshots or stats for each post.

What you save is the production. Filming and editing happen once. So the fair price isn't three full prices, and it isn't one price either. It's somewhere in between, and you can work out where.

Step 1: Price each platform on its own

Start by knowing what one post is worth on each platform, based on your own numbers.

1. For each platform, look at your last 10 to 15 short videos.
2. Note views after about 7 days (short-form views settle much faster than YouTube long-form).
3. Take the median for each platform.

You'll often find big differences. A hypothetical creator might have:

Platform	Median 7-day views
TikTok	40,000
Instagram Reels	12,000
YouTube Shorts	6,000

Now apply a CPM to each. Short-form CPMs tend to be lower than long-form YouTube, and they vary by niche. Pick a CPM you're comfortable with. With $20:

Platform	Median views	Standalone price at $20 CPM
TikTok	40,000	$800
Instagram Reels	12,000	$240
YouTube Shorts	6,000	$120
Total if sold separately		$1,160

You can adjust each platform's CPM too. Some creators charge more on Instagram because brands value it for shopping and their audience there buys more. That's fine, as long as you can explain it.

Add a production fee if the views don't cover your time

If your views are modest, the CPM math might produce a number lower than the time the video takes. In that case, price it as:

Production fee (your time to make the video) + distribution fee per platform

For example: $300 to make the video, then $150 per platform. Three platforms = $750. This is common for smaller creators and UGC-leaning creators, and brands understand it.

Step 2: Decide your bundle discount

The brand saves you some work by asking for the same video everywhere, and it's reasonable to pass some of that saving back. A common starting point is a 10% to 25% discount off the total of the standalone prices.

Using the example above:

	Price
Standalone total	$1,160
Bundle discount (15%)	minus $174
Bundle price	$986

Round to something clean, like $990 or $1,000.

When to discount less (or not at all)

• The brand wants native edits for each platform (more on this below).
• They want different captions, hooks or calls to action per platform.
• They want staggered posting on different days, which means more scheduling and reporting.
• They're asking for usage rights across all three posts.

When to discount more

• It's a multi-month deal, like one bundle a month for three months.
• The brand is a perfect fit and you'd love a long relationship.
• One of the platforms is small for you, and you'd honestly be happy just to have the content there.

Step 3: Price native edits separately

There's a real difference between posting the same file three times and making a version for each platform. Brands sometimes ask for the second while quoting for the first.

Native edits might include:

• Different on-screen text for each platform's style
• A different hook in the first two seconds
• Different lengths (a 60-second TikTok and a 30-second Reel)
• Removing one platform's watermark or interface elements
• Using each platform's own sounds, which may need re-editing

A simple way to handle it:

Same edit across all three: included in the bundle. Native edit per platform: an extra fee per platform, often 15% to 30% of that platform's standalone price.

State this clearly before you sign. "Cross-posted as one edit" in the agreement saves a lot of arguing later.

Step 4: Get the details in writing

A bundle is more moving parts, so the agreement needs to cover each one. Your quote or contract should say:

• Which platforms, and whether they're all required or the brand can pick
• Posting window (same day, or spread over a week)
• How long each post stays up (many brands ask for a minimum, like 30 or 90 days)
• Link setup per platform (link in bio, link sticker, product tag, description link)
• Disclosure per platform (each platform's paid partnership label plus clear wording in the caption)
• What reporting looks like (screenshots at 7 days, for example)
• Whether edits are the same or native
• Usage rights, if any, and whether they cover all three posts

A quote template you can copy

Thanks for the brief. Here's what I'd suggest for the launch:

One 45 to 60 second video, posted to TikTok, Instagram Reels and YouTube Shorts.

• Same edit across all three, posted within 48 hours of each other
• Paid partnership label and caption disclosure on each
• Your link in bio and pinned comment where the platform allows
• Posts stay live for at least 90 days
• 7-day stats screenshots for each post

Bundle price: $990 (individually these would be $1,160)

A native edit for each platform is available for an extra $180. Paid ad usage is priced separately depending on how long you'd like it.

Showing the standalone total next to the bundle price makes the discount visible. It also anchors the brand to the higher number, which helps when they come back with a counteroffer.

Handling common pushback

"We just want TikTok, the others are a bonus."

Fine, quote TikTok alone. If they'd still like the others, offer them as add-ons at a modest price, not free. "Bonus" posts set an expectation that your Reels and Shorts audiences are worth nothing.

Happy to do TikTok on its own for $800. If you'd like it on Reels and Shorts too, I can add both for $190.

"Other creators include all platforms for one price."

Some do. Some also have tiny audiences on the extra platforms. You can hold your structure politely:

I price each platform based on the audience there, so you're only paying for reach you actually get. The bundle already includes a discount for using one video.

"Can you do it for the TikTok price?"

Trim the scope instead of the rate:

For $800 I can do TikTok plus Reels, without Shorts.

Scheduling and reporting without losing a day

The hidden cost of bundles is admin. Three uploads, three captions, three sets of tags, three links, three screenshots a week later. A few habits keep it manageable:

1. Write all three captions at once, right after the brand approves the video, while the talking points are fresh.
2. Keep a checklist per platform for the label, the link and the disclosure wording.
3. Schedule all three posts in one sitting rather than posting live on three different days.
4. Set a reminder for the reporting date so you send stats on time. Brands notice.

Adding Stories and other platforms to a bundle

Brands often tack on smaller pieces once the main bundle is agreed. A few common ones and how to think about them:

Add-on	How it's often priced
Instagram Stories (a set of 3 frames with a link)	A modest flat fee, or a share of your Reel price
Facebook Reels cross-post	Priced from your Facebook views, often small
A static post or carousel	A separate deliverable at its own rate
Pinned comment on each post	Usually included
A longer YouTube version	Priced as an integration or dedicated video, not as a Short

The rule is the same each time: if it reaches a separate audience or needs separate work, it's a separate line on the quote. You can still discount it as part of the bundle.

Multi-month bundles

Some brands want the same bundle every month for a quarter. That's good news: steady income, less pitching. Price it so both sides win.

1. Start from your single bundle price.
2. Offer a further discount for commitment, commonly 5% to 15% on top.
3. Ask for monthly invoicing at the start of each month, or a deposit up front.
4. Agree a review point after month one, so either side can adjust the format.

For three months of the TikTok, Reels and Shorts bundle, I can do $900 a month instead of $990, invoiced on the 1st of each month. We can review what's working after the first month and adjust the hooks or posting days.

Watch the exclusivity question on multi-month deals. Three months of posts often comes with three months of "no competitors", and that's worth pricing in.

Mistakes to avoid

Pricing the bundle as one video. You're selling reach on three platforms, not one file.

Discounting before you know your numbers. Know each platform's median first, or you'll cut a price you never worked out.

Leaving "native edits" undefined. It's the most common source of scope creep in bundle deals.

Forgetting post duration. If the brand needs the posts up for 90 days, that's worth knowing before you plan a feed refresh.

Guaranteeing views on every platform. Your weakest platform will drag the whole deal into a dispute. Offer make-goods instead.

The short version

• One video on three platforms is three deliverables with shared production.
• Price each platform from its own median views, then add them up.
• Offer a bundle discount, commonly 10% to 25%, and show the standalone total next to it.
• Charge extra for native edits, different hooks, staggered posting or usage rights.
• Put platforms, timing, post duration, links, disclosure and reporting in writing.

Scheduling all three posts from one place saves most of the admin. Vantr lets you post to TikTok, Instagram and YouTube in one go, and keep the deal, its deliverables and the invoice together so nothing slips.