How to make a media kit that actually gets you booked

When a brand asks for your "media kit," they're really asking one question: can I trust you with my budget? A good media kit answers it in about thirty seconds.

Here's what goes in one.

The one-page essentials

Keep it to a single page (or a tight PDF). Brands skim — don't make them dig.

1. Who you are

A sentence or two: your name, your niche, and what makes your audience worth reaching. "I make honest personal-finance content for millennials trying to buy their first home."

2. The numbers that matter

Not just follower count. Include:

• Total reach across platforms
• Engagement rate (this is the number brands actually care about)
• Audience demographics — age, gender split, top locations
• Average views per post/Reel/video

Pull these straight from your platform analytics so they're real. Never inflate them — brands can tell, and it kills the deal.

3. What you offer

Your deliverables and (optionally) starting rates: Reels, TikToks, stories, UGC, whitelisting.

4. Proof

One or two past brand collaborations, ideally with a result ("drove 400 link clicks in 48 hours"). Social proof closes deals.

Keep it honest

The fastest way to lose a brand's trust — and future work — is a media kit full of vanity metrics. Real, modest numbers with strong engagement beat inflated numbers every time.

The hard part: keeping it current

Most creators build a media kit once, then never update it, so it's always three months stale. The trick is to base it on live stats rather than screenshots you have to redo every month.

Vantr builds a media kit from your real, current numbers automatically — so when a brand asks, you send something accurate in one click instead of spending an afternoon in Canva. Either way: build the kit, keep it honest, keep it fresh.